NBCUniversal Sees Primetime Ad Gains in TV’s Upfront Market

Advertisers increased the amount of money they were willing to commit to NBC’s primetime schedule and other parts of NBCUniversal, the latest in a series of flashing signals showing Madison Avenue continuing to earmark ad dollars for traditional TV despite a host of attractive digital-video alternatives. Aided by the sale of spots in the 2020…

Leave a Reply

Your email address will not be published. Required fields are marked *